Back to Glossary
"App Analytics" is a feature within App Store Connect. It is a process that tracks and analyzes the usage and user behavior of mobile apps. This provides insights for improving app performance and enhancing user engagement.
Why is this important?
User Engagement Analysis
Using App Analytics, developers can measure the engagement level of their app and understand how users are using it. This includes the number of sessions, length of sessions, and number of active users.
Revenue Tracking Definition
You can track the revenue generated within the app and analyze what actions or features are affecting the revenue. This includes in-app purchases, ad revenue, and revenue from subscription models.
Download and install Analysis
You can track how often the app is downloaded and installed, and analyze how specific campaigns or marketing measures are affecting it.
Understanding User Behavior
By understanding which features are most frequently used and what actions users take within the app, you can improve the user experience and increase engagement.
User Acquisition Optimization
By understanding which advertising campaigns or referrals are most effective, you can make decisions to optimize your marketing budget.
Gaining and Improving Insights
App Analytics provides valuable insights into the performance of the app, helping to identify opportunities for improvement.