Back to Glossary
A long-form text for introducing apps on the Google Play Store. It explains in detail the features, benefits, and how to use the app.
1. Detailed Information Provision for the AppThe Long Description provides a space to explain in detail the functions, features, and benefits of the app. This allows users to better understand what the app does and why it is useful.2. Attracting User InterestAn attractive and persuasive description is important to draw the attention of users and generate interest in the app. This can potentially lead to increased downloads.3. Support for App Store Optimization (ASO)The Long Description helps improve search rankings by appropriately including keywords as part of App Store Optimization (ASO). This enhances the visibility of the app and increases the chances of reaching potential users.4. Building TrustA solid, professional description helps build the credibility of the app and provides a sense of security to users. This is particularly important for new or unknown developers.5. Securing Competitive AdvantageThe Long Description is an excellent opportunity to highlight how the app differs from other similar apps. By emphasizing unique features and benefits, you can secure a competitive advantage.6. Improving User ExperienceBy explaining how to use the app and best practices, you can improve the user experience and reduce support requests.7. Improving Conversion RateAn attractive and informative description can guide users to download, thereby improving the conversion rate.