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"Exact Match" is a type of keyword match used in Apple Search Ads. When using Exact Match, ads are only displayed when the user enters a search query that exactly matches the keyword specified by the advertiser.
High Relevance: Using Exact Match means that ads will only be displayed for highly relevant search queries. This increases the likelihood of ads being clicked on, and a high conversion rate can be expected.Cost Efficiency: By reducing unnecessary displays, the cost per click (CPC) can be optimized, and the advertising budget can be used more efficiently.Narrow Targeting: For advertisers offering specific products or services, Exact Match is a very effective tool. It allows for precise targeting of a narrow customer base.Ease of Performance Measurement: Using Exact Match makes it easy to accurately measure and optimize how specific keywords are performing.