Back to Glossary
"Focus Keywords" refers to a set of keywords that are particularly important in App Store Optimization (ASO) to ensure that an app appears at the top of search results. These keywords correspond to the words and phrases that users are most likely to use when searching in the app store.
1. Improvement in VisibilityThis refers to the process of increasing the visibility of an app by appropriately selecting focus keywords and incorporating them into the app's title, description, and keyword fields. This increases the likelihood of the app appearing at the top of search results for specific search phrases, exposing the app to more users.2. Increase in DownloadsThis refers to the phenomenon where an app's download count increases as it appears in more prominent positions in search results, thereby expanding the user base.3. Acquisition of Target AudienceThis refers to the strategy of using focus keywords to reflect the needs and search habits of the target audience, effectively attracting relevant users. This can lead to high engagement and conversion rates.4. Securing Competitive AdvantageThis refers to the process of securing a superior position in search results compared to competitors through effective selection and optimization of focus keywords, thereby giving the app a competitive advantage in the market.5. Tracking and Optimization of PerformanceThis refers to the practice of regularly analyzing the performance of focus keywords and optimizing them as needed, continuously improving the app's ASO (App Store Optimization) strategy and strengthening its position in search results.6. Increase in RevenueThis refers to the increase in an app's revenue as a direct result of increased visibility and download count. This leads to increased revenue from in-app advertisements and in-app purchases, promoting business growth.