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In-App Purchases (within the app purchases) refers to the act of users purchasing goods or services within iOS mobile apps or games. This feature is widely used by developers to generate revenue through additional purchases within the app, while offering the app for free or at a low price. In the case of Android, it is referred to as In-App Billing.
1. Increase in RevenueIn-App Purchases serve as an important source of revenue for app developers. Users can download the app for free, but revenue is generated when they use certain features within the app or purchase virtual items.2. Improvement in User EngagementItems and features that can be purchased within the app can attract users and improve engagement. By investing in the app, users' loyalty to the app increases, and they are more likely to continue using it for a long period.3. Customization of User ExperienceUsers can customize their app experience through in-app purchases. This allows for the provision of experiences tailored to the needs and preferences of individual users.4. Flexibility in Business ModelIn-App Purchases provide app developers with a means to diversify their business model and create new streams of revenue. This improves the sustainability and profitability of the app.5. Market Testing and Optimization of PricingBy offering various items and services within the app, developers can test market demand and optimize pricing.6. Support for Freemium ModelIn-App Purchases support the freemium business model. In this model, basic app functions are provided for free, while additional features and premium content are offered for a fee.7. Collection of User DataBy analyzing data from in-app purchases, developers can understand users' purchasing behavior and optimize strategies for marketing and product development.