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Keyword Discovery is the process of finding and analyzing new keywords and phrases in search engine advertising. The aim is for advertisers to find effective keywords and optimize their ads using those keywords. This can improve the performance of the ads and is expected to increase conversions.
1. Reaching the Target AudienceThrough keyword discovery, advertisers can identify keywords that the target audience, who are likely to be interested in their products or services, use. For example, an advertiser running an online shoe shop can discover keywords such as "running shoes" and "hiking boots", and by displaying ads for these keywords, they can reach users interested in related products. And for keyword discovery, a certain budget should be allocated, and partial matches and Search Match ON should be used.2. Maximizing ROIBy using effective keywords, it is possible to improve the click-through rate (CTR) and conversion rate of ads, and maximize the return on investment (ROI) for the ads.3. Efficient Use of Advertising BudgetWithout wasting the advertising budget on low-effect keywords, you can concentrate the budget on the most effective keywords.