Back to Glossary

Quality score


"Quality Score" is a metric used in online advertising platforms such as Google Ads to evaluate the quality and relevance of advertisements, keywords, and landing pages. This score is important as one of the factors determining the ad placement order (Ad Rank) and cost per click (CPC).

Ad Placement Ranking:If the Quality Score is high, there is a higher chance that the ad will be displayed at the top of the search results page. This means more opportunities to gain clicks and conversions.Cost Efficiency:Ads with a high Quality Score may require a lower maximum bid to secure the same ad position. This allows advertisers to use their budget more efficiently and improve ROI.Improving User Experience:Since Google aims to provide useful ads to users, the Quality Score reflects the relevance of the ad to the search query. A high score indicates that the ad meets the user's needs.Campaign Performance:By tracking the Quality Score of ads, you can measure the performance of the campaign and identify opportunities for improvement.Optimization of Ads and Landing Pages:By analyzing the elements of the Quality Score, you can obtain specific indicators to optimize ad copy, keyword selection, and the content and design of landing pages.Strengthening Market Competitiveness:By maintaining a high Quality Score, you can secure a more advantageous ad position than competitors and strengthen your competitiveness in the market.

Unlock your app's success story.

Experience the future of app marketing with V.O.X—where visibility meets opportunity.