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Related Keywords


"Return On Advertising Spend" (ROAS) is a metric that indicates the ratio of revenue to advertising expenditure. Specifically, it is calculated by dividing the revenue generated by advertising by the cost spent on advertising. This indicator is used to evaluate the effectiveness of advertising campaigns and optimize the allocation of marketing budgets.

Extended Reach:By using related keywords, your app is not limited to a single keyword, making it discoverable through a wider range of search queries. This leads to exposing your app to more potential users.Refinement of Target Audience:By choosing accurate related keywords, you can reach specific user segments that are likely to be interested. For example, for an app aimed at yoga beginners, related keywords like "yoga for beginners" and "easy yoga poses" are effective.Improvement in Ranking:Related keywords can increase the likelihood of your app appearing at the top of search results. The more your app appears in search queries related to a specific keyword, the more likely it is to improve its ranking for that keyword.Matching User Search Intent:The keywords users use reflect their search intent. By strategically incorporating related keywords, you can demonstrate that your app's description and features match the user's needs.Avoiding Competition:By focusing on related keywords rather than overly general and competitive ones, you can increase visibility in less competitive niche markets.Optimization of Conversion:By optimizing your app based on related keywords that users are likely to be interested in, the probability of leading to downloads or actions within the app increases.

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