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Search Match On(SMO)


"Return On Advertising Spend" (ROAS) is a metric that indicates the ratio of revenue to advertising expenditure. Specifically, it is calculated by dividing the revenue generated by advertising by the cost spent on advertising. This indicator is used to evaluate the effectiveness of advertising campaigns and optimize the allocation of marketing budgets.

1. Reduction of keyword research effortAdvertisers can let Apple's algorithm choose keywords by turning on Search Match, instead of setting bids individually for each keyword. This reduces the time and effort of keyword research, especially for new apps or when a keyword strategy is not yet established.2. Automatic optimization of targetingBy using SMO, Apple's algorithm automatically finds the optimal search queries using the app's metadata and category information, and performs targeting. This allows advertisers to benefit from automatically optimized targeting.3. Discovery of new keywordsSearch Match helps discover new keywords and phrases. Advertisers can reach users who are searching with keywords they hadn't even considered through Search Match.4. Expansion of campaign reachBy using SMO, not only the keywords manually set, but also related search queries will display ads, which can expand the reach of the campaign.5. Efficient use of advertising budgetSearch Match helps advertisers use their budget more efficiently to maximize reach. This allows for budget allocation not only for manually selected keywords, but also for undiscovered keywords related to the advertiser's app.6. Collection of performance dataSearch Match provides valuable data on which keywords contribute to conversions. By analyzing these data, advertisers can plan future campaigns more effectively.

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