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Search Tab
Definition
"Return On Advertising Spend" (ROAS) is a metric that indicates the ratio of revenue to advertising expenditure. Specifically, it is calculated by dividing the revenue generated by advertising by the cost spent on advertising. This indicator is used to evaluate the effectiveness of advertising campaigns and optimize the allocation of marketing budgets.
1. Priority ExposureASA's Search Tab ads display your app on the Search Tab when the user has not searched for anything. This allows your app to be exposed before a search query is entered, attracting the user's attention.2. Capturing User's Search IntentWhen a user starts a search, the ads displayed on the Search Tab provide an opportunity to capture the user's initial search intent. This makes it possible to appeal your app to users immediately after they start a search.3. Improving Brand AwarenessAds displayed on the Search Tab help improve brand awareness in the App Store. Users can remember the app name and icon through the ad, even if they don't download the app.4. Attracting User InterestSearch Tab ads can attract user interest even if keywords related to the app have not been searched yet. This is an effective method to attract potential new users.5. Expanding TargetingSince Search Tab ads do not depend on specific search keywords, they can target a wider range of users. This allows you to approach users with various interests and behaviors.
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