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Today Tab(Apple Search Ads)


"Return On Advertising Spend" (ROAS) is a metric that indicates the ratio of revenue to advertising expenditure. Specifically, it is calculated by dividing the revenue generated by advertising by the cost spent on advertising. This indicator is used to evaluate the effectiveness of advertising campaigns and optimize the allocation of marketing budgets.

High Visibility:The Today Tab is the first page all users see when they visit the App Store. By placing ads on this tab, there are more opportunities to catch the attention of a large number of users.Highly Relevant Content Exposure:The Today Tab features the day's highlighted apps and stories, allowing you to expose your app at a time when users are likely to be interested in new apps.Brand Awareness Improvement:The ads on the Today Tab are an ideal place to convey your brand story, allowing users to deeply understand the brand and features of your app.Promotion of Engagement:Through attractive content and storytelling, you can attract user interest and promote engagement with your app.Reach to Target Audience:By placing ads on the Today Tab through ASA, you can effectively reach specific target audiences and market segments.Integration as Part of User Experience:By incorporating ads as content into the Today Tab, they naturally blend into the user experience without feeling intrusive.Opportunity for New User Acquisition:By directly approaching active users who regularly check the App Store, it becomes an important channel for acquiring new users.

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