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A series of strategies and activities carried out to increase the recognition of an app and to increase the number of downloads and user engagement.
What is the point of app marketing?
This refers to the importance of spreading the existence of a new app when it is introduced to the market. Through App Marketing, it is possible to increase the app's awareness, thereby increasing the number of downloads and user base.
Establishing Competitive Advantage
With millions of apps in the app store, standing out is not easy. By adopting an effective app marketing strategy, it is possible to differentiate from competitors and attract user attention.
Improving User Engagement
Even after a user downloads an app, it is important to keep them continuously using it. App Marketing plays a role in improving user engagement through push notifications, updates, and utilization of user feedback.
For many app developers, generating revenue from the app is one of the main goals. App Marketing is essential to maximize the effects of different monetization strategies such as in-app advertising, in-app purchases, and subscription models.
Utilizing User Feedback
User feedback is useful for improving the app. App Marketing is part of the process of actively collecting user reviews and ratings and using them for product improvement.
Building a Brand
Apps can function as an extension of a brand and can enhance its brand value. App Marketing plays a role in strengthening the brand image through the app and deepening relationships with customers.From these points,
App Marketing is an essential element for the success of an app, contributing to an increase in downloads, improvement of user engagement, and optimization of revenue.