Back to Glossary
In app marketing, 'Keyword Suggestions' are extremely important as part of the App Store Optimization (ASO) strategy to increase the visibility and number of downloads of the app.
1. Improving the search visibility of the appBy using Keyword Suggestions, you can identify related keywords that potential users may use in the app store. This can improve the ranking of your app in search results.2. Reaching the target audienceBy incorporating appropriate keywords into the app's description and title, your app will appear when the target audience searches. This allows you to reach interested users.3. Identifying competitive keywordsBy utilizing Keyword Suggestions, you can find keywords that competitors are not using or have little competition, and target them. This can increase the exposure of your app in specific niche markets.4. Refining marketing strategiesBy analyzing keyword suggestions, you can plan and execute marketing campaigns more effectively. Understanding keyword trends and popularity allows you to optimize your marketing content and messages.5. Understanding user intentThrough keyword suggestions, you can understand what purpose users are searching for the app and what features or content they are interested in. This information can be used to adjust the features of the app and marketing communications.6. Improving App Store Optimization (ASO)Choosing keywords is at the core of the ASO strategy. By using Keyword Suggestions, you can choose keywords that the app store algorithm prefers, and improve the ranking of your app.7. Efficient resource allocationBy utilizing keyword suggestions, you can concentrate marketing and advertising resources on the most effective keywords. This can maximize the ROI of your marketing budget.