Three integral components to pre-install conversion are ASO, Reviews and Ratings, and Creatives. ASO allows apps to become more discoverable on the app store and creating a strong first impression. High ratings and positive reviews are vital for building trust and influencing the install decision-making process. Finally, informative creatives (app icon, screenshots, and videos) can grab the user's attention and potentially be the convincing factor for them.
Optimization of your app listing is a critical lever to increase visibility, communicate value, build trust, and ultimately convert interested users into installs and active users. A lack of optimization could mean missing out on significant organic traffic and potential conversions, so it should be a top priority for app marketers aiming to maximize their app's reach and success.